Привет! В предыдущем уроке мы освоили язык анализа данных. Сегодня мы изучаем деловую переписку — один из важнейших навыков для успешной карьеры в международной бизнес-среде.
Деловая переписка — это не просто обмен информацией, это искусство профессиональной коммуникации, которое может определить успех переговоров, проектов и деловых отношений. В эпоху глобализации умение писать четкие, профессиональные документы на английском языке стало критически важным навыком.
Непрофессиональное письмо: Hi! Hope you're good. Can you send me the report? Thanks!
Профессиональное письмо: Dear Mr. Johnson, I hope this message finds you well. I would be grateful if you could provide the quarterly sales report at your earliest convenience. Please let me know if you require any additional information. Thank you for your assistance.
Чувствуете разницу? Второе письмо:
- Соблюдает формальный тон и структуру
- Использует вежливые формулировки
- Четко формулирует запрос
- Предлагает дополнительную помощь
- Выражает благодарность профессионально
На уровне B2 владение деловой перепиской необходимо для:
- Международного бизнеса и торговли
- Корпоративной карьеры в многонациональных компаниях
- Проектного менеджмента с зарубежными партнерами
- Академических и исследовательских коллабораций
- Предпринимательской деятельности
Готовы освоить искусство профессионального делового письма? Начинаем!
🎯 Основные типы деловых документов
🔍 Email Correspondence (Электронная переписка)
Структура делового электронного письма:
1. Subject Line (Тема письма)
- Specific and Clear: Q3 Budget Proposal Review - Action Required
- Include Deadlines: Marketing Report Due Friday, March 15
- Use Keywords: URGENT: Client Meeting Rescheduled
2. Salutation (Приветствие)
- Formal: Dear Mr./Ms. [Last Name]
- Semi-formal: Hello [First Name]
- Group: Dear Team/Colleagues
3. Opening (Вступление)
- I hope this email finds you well.
- I am writing to inquire about...
- Thank you for your email regarding...
- Following our conversation yesterday...
4. Body (Основная часть)
- Clear paragraphs with specific purposes
- Bullet points for multiple items
- Action items clearly stated
5. Closing (Заключение)
- Please let me know if you have any questions.
- I look forward to hearing from you.
- Thank you for your time and consideration.
6. Sign-off (Подпись)
- Formal: Sincerely, Best regards, Yours faithfully
- Semi-formal: Best, Kind regards, Warm regards
Пример профессионального email:
Subject: Quarterly Sales Review Meeting - March 20, 2024
Dear Ms. Rodriguez,
I hope this message finds you well. I am writing to confirm our quarterly sales review meeting scheduled for Wednesday, March 20, at 2:00 PM in Conference Room B.
The agenda for our meeting will include:
• Q1 performance analysis
• Regional sales comparisons
• Q2 projections and targets
• Resource allocation discussions
Please bring the following materials:
- Regional sales reports
- Customer feedback summaries
- Proposed budget adjustments
If you have any additional items to discuss, kindly let me know by Monday, March 18, so I can update the agenda accordingly.
Thank you for your time, and I look forward to our productive discussion.
Best regards,
David Chen
Sales Director
[Contact Information]
🔍 Meeting Minutes (Протоколы встреч)
Структура протокола встречи:
1. Header Information
- Meeting Title: Weekly Marketing Team Meeting
- Date & Time: March 15, 2024, 10:00 AM - 11:30 AM
- Location: Conference Room A / Zoom Meeting ID: 123-456-789
- Attendees: [List of participants]
- Apologies: [Those who couldn't attend]
2. Agenda Items
- Previous action items review
- Current discussion topics
- New business
3. Discussion Summary
- Key points raised
- Decisions made
- Action items assigned
4. Action Items Table
| Action Item | Responsible Person | Deadline | Status |
|---|
5. Next Meeting
- Date and time
- Preliminary agenda
Полезные фразы для протоколов:
Для начала встречи:
- The meeting was called to order at 10:00 AM.
- [Name] chaired the meeting.
- The agenda was approved as distributed.
Для обсуждений:
- [Name] reported that...
- It was noted that...
- [Name] raised the concern that...
- The committee discussed...
- It was agreed that...
Для решений:
- The motion was carried/defeated.
- It was decided/resolved that...
- The committee voted to...
- Action item: [Description] - Assigned to: [Name] - Due: [Date]
Пример протокола встречи:
MEETING MINUTES
Meeting: Weekly Product Development Team Meeting
Date: March 15, 2024
Time: 2:00 PM - 3:30 PM
Location: Conference Room B
Chair: Sarah Kim, Product Manager
ATTENDEES:
Present: Sarah Kim (Chair), Michael Brown (Developer), Lisa Wang (Designer),
James Rodriguez (QA Lead), Anna Thompson (Marketing)
Apologies: David Chen (Sales Director) - client meeting conflict
AGENDA ITEMS DISCUSSED:
1. REVIEW OF PREVIOUS ACTION ITEMS
- Mobile app UI improvements (Lisa Wang): COMPLETED
- Beta testing feedback analysis (James Rodriguez): IN PROGRESS
- Market research update (Anna Thompson): COMPLETED
2. PROJECT STATUS UPDATE
Sarah Kim reported that the new feature development is 75% complete,
ahead of the March 30 deadline. The team has successfully resolved
the integration issues identified in last week's testing phase.
3. QUALITY ASSURANCE CONCERNS
James Rodriguez raised concerns about the current testing timeline.
It was agreed that additional testing time is needed to ensure
product quality standards are met.
4. MARKETING LAUNCH STRATEGY
Anna Thompson presented the preliminary marketing campaign strategy.
The committee discussed the proposed launch date and agreed to
postpone by one week to allow for thorough testing.
DECISIONS MADE:
- Product launch date moved from April 1 to April 8, 2024
- Additional QA resources to be allocated for comprehensive testing
- Marketing campaign timeline to be adjusted accordingly
ACTION ITEMS:
| Action Item | Responsible | Deadline | Status |
|-------------|------------|----------|--------|
| Finalize comprehensive testing plan | James Rodriguez | March 20 | New |
| Update marketing timeline | Anna Thompson | March 18 | New |
| Coordinate with sales team on new launch date | Sarah Kim | March 17 | New |
| Prepare final feature documentation | Michael Brown | March 25 | New |
NEXT MEETING: March 22, 2024, 2:00 PM, Conference Room B
Meeting adjourned: 3:30 PM
Minutes prepared by: Sarah Kim
Date distributed: March 15, 2024
🔍 Business Reports (Деловые отчеты)
Типы деловых отчетов:
1. Progress Reports (Отчеты о ходе работ)
- Purpose: Track project advancement
- Frequency: Weekly, monthly, or milestone-based
- Audience: Project stakeholders, management
2. Financial Reports (Финансовые отчеты)
- Purpose: Present financial performance
- Content: Revenue, expenses, profit margins, forecasts
- Audience: Executives, investors, board members
3. Market Research Reports (Отчеты исследований рынка)
- Purpose: Analyze market conditions and opportunities
- Content: Data analysis, trends, recommendations
- Audience: Marketing teams, strategic planners
4. Incident Reports (Отчеты о происшествиях)
- Purpose: Document problems and solutions
- Content: Problem description, cause analysis, corrective actions
- Audience: Management, quality assurance, legal teams
Структура делового отчета:
1. Executive Summary
- Brief overview of key findings
- Main recommendations
- Critical action items
2. Introduction
- Purpose of the report
- Scope and limitations
- Methodology used
3. Findings/Analysis
- Detailed results
- Data interpretation
- Supporting evidence
4. Recommendations
- Specific actions proposed
- Implementation timeline
- Resource requirements
5. Conclusion
- Summary of key points
- Next steps
- Follow-up schedule
Полезные фразы для отчетов:
Для введения:
- This report presents an analysis of...
- The purpose of this report is to...
- The following report examines...
- This document provides an overview of...
Для представления данных:
- The data indicates that...
- According to our analysis...
- The findings reveal that...
- Key metrics demonstrate...
Для рекомендаций:
- It is recommended that...
- We suggest implementing...
- The following actions should be taken...
- Priority should be given to...
Для заключения:
- In conclusion, the analysis shows...
- The report demonstrates that...
- Moving forward, it is essential to...
- Regular monitoring will be required to...
🔍 Formal Business Letters (Официальные деловые письма)
Структура официального делового письма:
1. Header
[Your Company Letterhead]
[Your Address]
[City, State, ZIP Code]
[Date]
2. Recipient Address
[Recipient's Name]
[Title]
[Company]
[Address]
[City, State, ZIP Code]
3. Salutation
- Dear Mr./Ms. [Last Name]:
- Dear Sir/Madam: (when name unknown)
- To Whom It May Concern: (general inquiries)
4. Body Paragraphs
- Opening: State purpose clearly
- Middle: Provide details and context
- Closing: Specify next steps
5. Complimentary Close
- Sincerely,
- Yours faithfully, (when name unknown)
- Respectfully,
6. Signature Block
[Handwritten Signature]
[Typed Name]
[Title]
[Company]
[Contact Information]
Типы официальных писем:
1. Inquiry Letters (Письма-запросы)
Dear Ms. Johnson:
I am writing to inquire about your company's consulting services
for digital transformation projects. Our organization is currently
evaluating potential partners for a comprehensive technology upgrade
initiative.
We would appreciate receiving information about:
• Your experience with similar projects
• Service packages and pricing structure
• Available implementation timelines
• Client references in our industry
Could we schedule a brief call next week to discuss our requirements
in more detail? I am available Tuesday through Thursday between
2:00 PM and 4:00 PM EST.
Thank you for your time and consideration. I look forward to
hearing from you soon.
Sincerely,
Michael Rodriguez
Director of Operations
TechFlow Solutions Inc.
2. Complaint Letters (Письма-жалобы)
Dear Customer Service Manager:
I am writing to express my dissatisfaction with the service we
received during our recent software implementation project
(Contract #SF-2024-089).
The issues we encountered include:
• Delayed delivery of key components by three weeks
• Inadequate technical support during critical phases
• Failure to meet agreed-upon performance specifications
• Lack of communication regarding project status changes
These problems have resulted in significant business disruption
and additional costs for our organization. We request immediate
action to resolve these issues and prevent similar problems
in future projects.
I would appreciate the opportunity to discuss this matter with
a senior manager within the next five business days. Please
contact me at your earliest convenience to arrange a meeting.
I expect a prompt response and satisfactory resolution.
Sincerely,
Jennifer Park
Project Manager
Global Systems Corp.
3. Proposal Letters (Письма-предложения)
Dear Mr. Chen:
Following our productive meeting last Friday, I am pleased to
submit our proposal for providing marketing consulting services
to ABC Manufacturing.
Our comprehensive approach includes:
• Market analysis and competitor research
• Brand positioning strategy development
• Digital marketing campaign design and implementation
• Performance measurement and optimization
Based on your requirements, we propose a six-month engagement
beginning May 1, 2024. The total investment for this project
would be $45,000, payable in three installments.
Our team brings over 15 years of experience in manufacturing
sector marketing, with proven results for companies similar
to yours. We are confident in our ability to deliver the
20% increase in qualified leads you're targeting.
I would welcome the opportunity to discuss this proposal in
detail. Please let me know when you might be available for
a follow-up meeting.
Thank you for considering our services.
Best regards,
Amanda Foster
Senior Marketing Consultant
Strategic Marketing Solutions
📚 Тон и стиль деловой переписки
🔍 Уровни формальности
Very Formal (Очень формальный)
Использование: Legal documents, official complaints, board communications Характеристики:
- We regret to inform you that...
- It has come to our attention that...
- We are obliged to notify you...
- Please be advised that...
Formal (Формальный)
Использование: Client correspondence, external business letters Характеристики:
- We are writing to confirm...
- Please find attached...
- We would appreciate your prompt attention to...
- Thank you for your cooperation.
Semi-formal (Полуформальный)
Использование: Internal emails, routine business correspondence Характеристики:
- I hope you're doing well.
- Thanks for your quick response.
- Let me know if you have questions.
- Looking forward to hearing from you.
Professional Casual (Профессиональный неформальный)
Использование: Team communications, familiar colleagues Характеристики:
- Hope this helps!
- Just wanted to give you a heads up...
- Thoughts?
- Thanks!
🔍 Ключевые принципы профессионального тона
1. Clarity (Ясность)
Избегайте: We kind of need this sort of soon. Используйте: Please provide this information by Friday, March 15.
2. Conciseness (Краткость)
Избегайте: I am writing this email to you in order to ask if you might possibly be able to send me the report that we discussed in our meeting last week. Используйте: Could you please send the report we discussed last week?
3. Courtesy (Вежливость)
Избегайте: You need to fix this immediately. Используйте: We would appreciate your prompt attention to this matter.
4. Confidence (Уверенность)
Избегайте: I think maybe we could possibly try... Используйте: I recommend that we implement...
📚 Особенности американского делового стиля
🔍 Культурные характеристики
1. Directness (Прямота)
American approach: Get to the point quickly
- I'm writing to request a meeting about the budget proposal.
- We need to address the delivery delays immediately.
- The project requires additional resources to meet the deadline.
2. Time-consciousness (Внимание ко времени)
Emphasis on deadlines and efficiency:
- Please respond by COB Friday (Close of Business)
- Let's keep this meeting to 30 minutes
- Quick question: (for brief emails)
- Time-sensitive: (in subject lines)
3. Informality in Internal Communications
Less hierarchical language:
- Hi John (instead of Dear Mr. Smith)
- Thanks! (instead of Thank you for your kind assistance)
- Let me know (instead of Please inform me)
4. Action-oriented Language
Focus on results and next steps:
- Next steps:
- Action items:
- Moving forward:
- Bottom line:
- Let's make it happen
🔍 American Business Email Conventions
Subject Lines:
- Action Required: For emails needing response
- FYI: For information-only emails
- URGENT: For time-critical matters
- Follow-up: For continued discussions
Common Abbreviations:
- EOD (End of Day)
- COB (Close of Business)
- FYI (For Your Information)
- CC (Carbon Copy)
- BCC (Blind Carbon Copy)
- ETA (Estimated Time of Arrival)
- ASAP (As Soon As Possible)
Opening Phrases:
- Hope you're having a great week
- Thanks for reaching out
- Just wanted to follow up on...
- Circling back on...
- Touching base regarding...
🔍 Regional Variations
East Coast (New York, Boston)
- More formal in external communications
- Faster pace of communication
- Direct language even in formal contexts
West Coast (California, Seattle)
- More casual tone overall
- Collaborative language ("Let's explore this together")
- Innovation-focused terminology
South (Texas, Florida, Georgia)
- Relationship-building emphasis
- Warmer openings and closings
- More personal touches in business communication
Midwest (Chicago, Detroit)
- Practical, straightforward approach
- Focus on efficiency
- Conservative formality levels
🧠 Мнемотехники для деловой переписки
1. Email Structure: "SCRAP"
Subject line (specific and clear) Courteous greeting
Reason for writing (main purpose) Action required (what you need) Polite closing
2. Report Writing: "SICAR"
Summary (executive summary) Introduction (purpose and scope) Content (findings and analysis)
Actions (recommendations) Resolution (conclusions and next steps)
3. Formal Letter: "HAVANA"
Header (addresses and date) Address (recipient details) Verbal greeting (Dear...) Articulate purpose (body paragraphs) Nice closing (complimentary close) Autograph (signature block)
4. Professional Tone: "CLEAR"
Courteous (polite and respectful) Logical (well-organized) Efficient (concise and direct) Accurate (correct information) Relevant (focused on purpose)
⚠️ Типичные ошибки в деловой переписке
-
Неподходящий уровень формальности
❌ Hey! Can u send me that report? Thx! (Слишком неформально для клиента) ✅ Dear Mr. Johnson, Could you please send me the quarterly report? Thank you.
-
Нечеткие темы писем
❌ Meeting (Слишком общо) ✅ Budget Review Meeting - March 15, 2:00 PM
-
Отсутствие четкого действия
❌ Let me know what you think about the proposal. ✅ Please review the proposal and provide your feedback by Friday, March 20.
-
Слишком длинные предложения
❌ I am writing to inform you that we have been discussing the possibility of potentially implementing a new system that might help us improve our efficiency and productivity while also reducing costs and streamlining our operations. ✅ We are considering implementing a new system to improve efficiency and reduce costs.
-
Неправильное использование CC и BCC
❌ Включение в CC людей, которым информация не нужна ✅ CC только тех, кто должен быть в курсе
-
Грамматические ошибки в подписи
❌ Best Regard, (Неправильное число) ✅ Best Regards,
👥 Практические диалоги
Диалог 1: Обсуждение деловой переписки
Manager: Sarah, I'd like to review your client communication style. Your emails are generally good, but there are a few areas for improvement.
Sarah: I appreciate the feedback. What specific aspects should I work on?
Manager: Your subject lines need to be more specific. Instead of "Meeting," try "Q2 Performance Review - April 10, 2:00 PM." This immediately communicates the purpose and urgency.
Sarah: That makes sense. What about the tone? I sometimes struggle with finding the right balance between professional and approachable.
Manager: For external clients, err on the side of formal politeness. Use phrases like "I would appreciate" rather than "I need." For internal communications, you can be more direct while remaining respectful.
Sarah: Should I always use formal greetings like "Dear Mr. Smith"?
Manager: It depends on the relationship. If you've established rapport and they've used your first name, "Hello John" is acceptable. When in doubt, maintain formality.
Sarah: What about follow-up emails? How soon should I respond?
Manager: For urgent matters, respond within 24 hours. For routine correspondence, 48-72 hours is acceptable. If you need more time, send a brief acknowledgment saying you've received their message and will respond by a specific date.
Диалог 2: Подготовка протокола встречи
Assistant: I'm preparing the minutes from yesterday's board meeting. Could you help me review the key decisions?
Executive Assistant: Certainly. The most important resolution was approving the $2.3 million budget for the new marketing initiative. Make sure to record the exact amount and voting results.
Assistant: I noted that it was unanimously approved. Should I include the detailed discussion points?
Executive Assistant: Summarize the main arguments, but avoid excessive detail. Focus on key concerns raised and how they were addressed. The board members want clear action items, not a verbatim transcript.
Assistant: What about confidential information that was discussed?
Executive Assistant: Mark those sections clearly and limit distribution accordingly. Some minutes may need different versions for different audiences. Always check with the chairperson before finalizing sensitive content.
Assistant: How should I format the action items?
Executive Assistant: Use a clear table format with specific deadlines and responsible individuals. Don't write "John will look into marketing options." Instead, write "John Mitchell will present three marketing agency proposals by March 30, 2024."
Assistant: Should I send draft minutes for review before distribution?
Executive Assistant: Absolutely. Send drafts to the chairperson and key participants within 48 hours of the meeting. Incorporate their feedback before final distribution. This prevents misunderstandings and ensures accuracy.
Диалог 3: Написание жалобы
Customer: I need to write a formal complaint to our software vendor. They've missed several deadlines and provided poor support.
Business Writer: Let's structure this professionally to maximize effectiveness. Start with specific facts rather than emotional language. What exactly went wrong?
Customer: They delivered the software three weeks late, and when we had problems, their support team was unresponsive. We've lost productivity and had to work overtime.
Business Writer: Good. Now let's frame this constructively. Instead of "Your support is terrible," write "Response times consistently exceeded the agreed 24-hour SLA, impacting our operations."
Customer: Should I demand compensation immediately?
Business Writer: Present the impact first, then suggest resolution. Say "These delays resulted in $15,000 in additional labor costs. We request compensation for documented expenses and assurance that future deliverables will meet contractual obligations."
Customer: How firm should I be about deadlines for their response?
Business Writer: Professional but clear: "We expect a detailed response and remediation plan within five business days. If these issues aren't resolved satisfactorily, we will need to consider alternative vendors and potential legal remedies."
Customer: That sounds appropriately serious without being aggressive.
Business Writer: Exactly. Professional complaints are more likely to receive prompt attention than emotional ones. Document everything and keep copies of all correspondence.
📚 Специализированные типы деловых документов
🔍 Memorandums (Служебные записки)
Structure:
MEMORANDUM
TO: [Recipients]
FROM: [Your Name and Title]
DATE: [Current Date]
RE: [Subject - specific and clear]
[Body paragraphs with clear, concise information]
cc: [Names of others receiving copies]
Example:
MEMORANDUM
TO: All Marketing Department Staff
FROM: Jennifer Park, Marketing Director
DATE: March 15, 2024
RE: New Brand Guidelines Implementation - Effective April 1
Effective April 1, 2024, all marketing materials must comply with
our updated brand guidelines. The new standards include:
• Revised logo specifications and usage requirements
• Updated color palette and typography standards
• New photography and imagery guidelines
• Social media posting templates and protocols
Training sessions will be held March 25-27 in Conference Room B.
Attendance is mandatory for all team members. Please confirm your
preferred session time with HR by March 20.
Questions regarding the new guidelines should be directed to the
Brand Team at brand@company.com.
cc: HR Department, Executive Team
🔍 Proposals (Предложения/Коммерческие предложения)
Structure:
- Executive Summary
- Problem Statement
- Proposed Solution
- Implementation Plan
- Budget and Timeline
- Qualifications and Experience
- Terms and Conditions
Key Language:
- We propose to...
- Our solution addresses...
- The expected outcome is...
- Implementation will involve...
- Total investment: $[amount]
- Project timeline: [duration]
🔍 Contracts and Agreements (Контракты и соглашения)
Essential Elements:
- Parties involved
- Scope of work
- Payment terms
- Deliverables and deadlines
- Terms and conditions
- Termination clauses
Legal Language:
- The parties agree that...
- Notwithstanding the above...
- In consideration of...
- Subject to the terms herein...
- This agreement shall remain in effect...
🔍 Performance Reviews (Оценки эффективности)
Structure:
- Employee Information
- Performance Period
- Goals Achievement
- Strengths and Accomplishments
- Areas for Improvement
- Development Plans
- Overall Rating
Professional Language:
- [Employee] consistently demonstrates...
- Areas of strength include...
- Opportunities for development...
- Recommended actions going forward...
- Goals for the next review period...
📚 Digital Communication Best Practices
🔍 Email Management
Organization Systems:
- Folder structure by project/client/priority
- Flag system for follow-up items
- Archive system for completed correspondence
- Automatic rules for routine emails
Response Time Guidelines:
- Urgent matters: Within 2-4 hours
- Important business: Within 24 hours
- Routine correspondence: Within 48-72 hours
- Acknowledgment: Same day for complex requests
Professional Email Signatures:
John Smith
Senior Marketing Manager
ABC Corporation
Phone: (555) 123-4567
Email: j.smith@abccorp.com
Website: www.abccorp.com
Confidentiality Notice: This email may contain confidential information...
🔍 Virtual Meeting Communication
Pre-meeting Preparation:
- Detailed agenda with time allocations
- Background materials distributed 24-48 hours in advance
- Technology testing before important meetings
- Clear objectives and expected outcomes
During Meeting Documentation:
- Key decisions and rationale
- Action items with owners and deadlines
- Follow-up requirements
- Next meeting scheduling
Post-meeting Follow-up:
- Minutes distributed within 24-48 hours
- Action item tracking system
- Progress updates before next meeting
- Feedback collection on meeting effectiveness
📚 Итоговая таблица: Деловая переписка
Типы документов и их особенности:
| Тип документа | Уровень формальности | Основная цель | Ключевые элементы |
|---|---|---|---|
| Варьируется | Быстрая коммуникация | Subject, clear body, action items | |
| Memo | Полуформальный | Внутренняя информация | TO/FROM/RE, concise content |
| Report | Формальный | Анализ и рекомендации | Executive summary, data, conclusions |
| Letter | Очень формальный | Официальная коммуникация | Full formatting, formal language |
| Minutes | Формальный | Документирование решений | Attendees, decisions, action items |
| Proposal | Формальный | Бизнес-предложения | Problem, solution, cost, timeline |
Уровни формальности по контексту:
| Контекст | Уровень | Характеристики | Примеры фраз |
|---|---|---|---|
| Legal/Contractual | Очень формальный | Юридическая точность | We are obliged to inform... |
| Client External | Формальный | Профессиональная вежливость | We would appreciate... |
| Internal Management | Полуформальный | Деловая эффективность | Please review and advise... |
| Team Communication | Неформальный деловой | Коллегиальность | Thanks for the quick turnaround |
📝 Упражнения
Упражнение 1: Определите уровень формальности
Определите подходящий уровень формальности для следующих ситуаций:
- Email to a new client about a potential partnership
- Internal memo about office holiday schedule
- Complaint letter to a vendor about poor service
- Thank you note to a colleague who helped with a project
- Proposal to the board of directors for a new initiative
- Meeting minutes for a departmental team meeting
- Contract termination notice to a supplier
- Follow-up email after a networking event
Упражнение 2: Улучшите email
Переписать следующий email в более профессиональном стиле:
hey john! hope ur doing good. can u send me that report we talked about? i need it pretty soon for my presentation. also, do u know when the next meeting is? let me know! thanks!
Упражнение 3: Создайте структуру протокола
Создайте шаблон протокола встречи для регулярного командного совещания, включающий все необходимые элементы.
Упражнение 4: Напишите официальное письмо
Напишите официальное письмо-жалобу от имени менеджера компании поставщику услуг, который нарушил условия контракта. Включите:
- Описание проблемы
- Влияние на бизнес
- Требуемые действия
- Сроки решения
Упражнение 5: Отредактируйте отчет
Отредактируйте следующий фрагмент отчета для улучшения ясности и профессионализма:
So basically what happened was that we looked at the sales stuff and it seems like things are going pretty well but there are some issues that we probably should think about maybe fixing if we have time and resources and if management thinks it's important enough to spend money on.
📝 Домашнее задание
Задание 1: Коллекция шаблонов
Создайте персональную коллекцию шаблонов для:
- Стандартного делового email
- Протокола встречи
- Краткого отчета о проекте
- Официального письма-запроса
- Служебной записки
Задание 2: Case Study Analysis
Найдите пример плохой деловой переписки (можно в интернете или создать самостоятельно) и переписать его, улучшив:
- Структуру и организацию
- Тон и стиль
- Ясность и краткость
- Профессионализм
Задание 3: Ролевая игра
Выберите один из сценариев и напишите полную переписку (3-4 письма):
- Переговоры о контракте с новым поставщиком
- Решение проблемы с качеством продукции
- Планирование корпоративного мероприятия
- Обсуждение бюджета на следующий год
Задание 4: Создание протокола
Представьте встречу по планированию маркетинговой кампании и создайте полный протокол, включающий:
- Информацию о встрече
- Обсуждаемые вопросы
- Принятые решения
- Конкретные задачи с исполнителями и сроками
Задание 5: Анализ культурных различий
Исследуйте различия в деловой переписке между американским и другими стилями (британским, азиатским, европейским). Напишите сравнительный анализ (300-400 слов) с конкретными примерами.
📚 Ответы к упражнениям
Упражнение 1
- Формальный - новый клиент требует профессионального тона
- Полуформальный - внутренняя коммуникация, но официальная информация
- Формальный - официальная жалоба требует серьезного тона
- Неформальный деловой - благодарность коллеге может быть теплее
- Очень формальный - совет директоров требует высшего уровня формальности
- Полуформальный - внутренний документ, но официальный характер
- Очень формальный - юридические последствия требуют максимальной формальности
- Полуформальный - развитие бизнес-отношений, но еще не близкое знакомство
Упражнение 2
Улучшенная версия:
Subject: Quarterly Report Request - Needed for Presentation
Dear John,
I hope this message finds you well. Could you please send me the quarterly report we discussed in our last meeting? I need this information for a presentation scheduled for next week.
Additionally, could you confirm the date and time for our next team meeting?
I would appreciate receiving this information by Thursday, as it will allow me adequate time for preparation.
Thank you for your assistance.
Best regards,
[Your name]
Упражнение 5
Отредактированная версия: Our analysis of current sales performance reveals generally positive trends with several areas requiring attention. While overall revenue has increased, we have identified specific operational challenges that warrant management consideration and resource allocation for resolution.
Или еще лучше: Sales analysis shows 12% revenue growth this quarter. However, three key issues require immediate attention: inventory management delays, customer service response times, and regional performance disparities. We recommend allocating $50,000 to address these challenges within 60 days.
